4.2 million reaches a month, almost 200,000 subscribers – ‘Középsuli’ (Secondary School) introduced a new genre into the Hungarian online world. With the help of the Hungarian Trade and Cultural Centre network, the series went further; producing an adaptation of the well-known ‘Középsuli’ to create the Russian version. Each episode of the series presenting the daily lives of teenagers is watched by 500,000 viewers at home and, so far, 46 episodes have been produced.

More than one-and-a-half million viewers have already watched the second part of the ‘Középsuli’ series. On average, each episode is watched by around 500,000 viewers. In addition to the episodes, the brand also includes a Facebook, Instagram and a teenager website. The latter contains sexual education and information, current news, interesting facts and even a pocket money column for young people. According to Robertina Kovács, editor-in-chief of the series, it may be part of the secret behind the success of ‘Középsuli’ that the majority of the actors are real secondary school pupils; which helps them play their roles more authentically. The editors allow the cast to bring features of their own personalities into their characters. They describe the team as excellent, and so they can allow themselves that. One of the most important reasons for that is that the viewers and young people form attachments and identify themselves with particular characters, thus attracting a great number of fans of the series.

 

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